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Published 2016
Popular medicine in Graeco-Roman antiquity : explorations /

: The history of healthcare in the classical world suffers from notable neglect in one crucial area. While scholars have intensively studied both the rationalistic medicine that is conveyed in the canonical texts and also the 'temple medicine' of Asclepius and other gods, they have largely neglected to study popular medicine in a systematic fashion. This volume, which for the most part is the fruit of a conference held at Columbia University in 2014, aims to help correct this imbalance. Using the full range of available evidence - archaeological, epigraphical and papyrological, as well as the literary texts - the international cast of contributors hopes to show what real people in Antiquity actually did when they tried to avert illness or cure it.
: Based on a conference held at Columbia University, New York, April 18-19, 2014. : 1 online resource (xv, 319 pages) : Includes bibliographical references and index. : 9789004326040 : Available to subscribing member institutions only.

Published 2024
Performative Identities in Culture : From Literature to Social Media /

: This book's primary task is to test the contemporary value of performance and performativity. Performative Identities in Culture: From Literature to Social Media undertakes this task via a host of chapters on a vast spectrum of performativity-related topics such as: literature (British, American, Welsh), film, art, social media, and sports. Within these contexts, the book raises a number of questions relevant today. How is minority culture constructed and performed in literature? How can one manifest identity in multicultural contexts? How has performativity been transformed in audiovisual media, like film, video games and social media? And, can the digital itself be performative?
: 1 online resource (255 pages) : illustrations. : Includes bibliographical references and index. : 9789004703858

Published 2016
The Coming of Consumer Society /

: The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making. There is no consensus on the birth, place and context of a consumer society amongst historians. And for scholars of contemporary social life, consumer societies, till recently were held to be akin to societies in the late stage of capitalism or those having completed their transition from feudalism to post-industrialism. However, given the processes of globalization and liberalization of new global economic order, consumerism as an ideology, a world view and a practice is fast 'coming of age' in other societies across the globe. Hence, the earlier intellectual lexicon stands replaced by a new consumer epistemology signalling the coming of new consumer societies in hitherto unimagined locales such as India. The varied essays in the volume develop the themes of consumption, brands, representation, and identity construction in some new settings - so far unexplored in the Indian context - for instance ethnic brands such as Fabindia; tribal art in new digitized forms; fashion; and so on. The strength of the book lies in traversing not just fresh sites and objects of consumer desire, but also in bringing together a host of multidisciplinary and theoretical perspectives such as Marxism, feminism, postmodernism, and post-colonialism. The book would be of interest to students and researchers of sociology, anthropology, politics, cultural studies and media studies.
: 1 online resource (200 pages) : illustrations. : Includes bibliographical references and index. : 9789004753693

Published 2017
Arabic type-making in the machine age : the influence of technology on the form of Arabic type, 1908-1993 /

: Arabic is the third most widely used script in the world, and gave rise to one of the richest manuscript cultures of mankind. Its representation in type has engaged printers, engineers, businesses and designers since the 16th century, and today most digital devices render Arabic type. Yet the evolution of the printed form of Arabic, and its development from metal to pixels, has not been charted before. Arabic Type-Making in the Machine Age provides the first comprehensive account of this history using previously undocumented archival sources. In this richly illustrated volume, Titus Nemeth narrates the evolution of Arabic type under the influence of changing technologies from the perspective of a practitioner, combining historical research with applied design considerations.
: 1 online resource. : Includes bibliographical references and index. : 9789004349308 : Available to subscribing member institutions only.