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Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii /
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Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.
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1 online resource (320 pages) : illustrations. :
Includes bibliographical references and index. :
9789004721272
Changing Discursive Trends in the Online Review Genre : A Cross-Linguistic Study of BlaBlaCar /
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Around twenty years ago, with the digitisation of almost every facet of life, most businesses started including their own review system, so that their products could be rated and reviewed. This was the first wave of online reviews, called online consumer reviews (OCRs). The emergence of the smartphone and the proliferation of social media in the 2010s, however, resulted in a new ecosystem in which peers could share their assets, review other peers and be reviewed. This is the second wave of online reviews, or the emergence of online peer reviews (OPRs). This book explores the three differentiating discursive practices found in BlaBlaCar in Spanish and in English (emotive, relational and metacommunicative) as representative of this new wave. It demonstrates that OPRs have characteristics of their own, and proposes a new definition that captures the latest developments in online reviews in the context of peer collaboration.
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1 online resource (210 pages) : illustrations. :
Includes bibliographical references and index. :
9789004694125
Fabrications of the Greek past : religion, tradition, and modern identities /
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Taking seriously critiques of historiography produced in recent decades, Vaia Touna advocates for an alternative approach to the way the past is studied. From Euripides' tragedy Hippolytus , to the notion of voluntary associations in the Greco-Roman world, to the authenticity of traditional villages in Greece, Fabrications of the Greek Past argues that meanings (and thus identities) do not transcend time and space, and neither do they hide deep in the core of material artifacts, awaiting to be discovered by the careful interpreter. Instead, this book demonstrates that meanings are always relative to their present-day context; they are historical products created by social actors through their ever-contemporary acts of identification. ---- "By disturbing the notion of an easily knowable Greek past, Touna makes an invaluable contribution to critical scholarship regarding ancient cultures and to contemporary theory about ideological uses of history." - Naomi Goldenberg, University of Ottawa "From an insider to Greek tradition, expert in its modern appropriations and translations, Fabrications is an important stimulus to metatheory and self-reflexivity in the study of religion, ancient and contemporary." - Gerhard van den Heever, University of South Africa "Vaia Touna expertly dissects modern discourses on the past, arguing that our contemporary interests don't just color our accounts of the past, they constitute them. A fantastic book." - Brent Nongbri, author of Before Religion: A History of a Modern Concept
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1 online resource. :
Includes bibliographical references and index. :
9789004348615 :
2214-3270 ; :
Available to subscribing member institutions only.
Devoted Resistance : Jewish Feminist Art in the US and Israel /
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What is Jewish-feminist art, and how does it contribute to the spaces of art, society, and religion? Devoted Resistance examines the nature, methods of operation, and contribution of the feminist art movement, which has developed in traditional Jewish spheres since the late 1990s in the two major Jewish centers - the United States and Israel. The book analyzes critical Jewish feminist art and the different fields in which it operates; it explores the interrelationships between feminist Jewish art and feminist theories; the connection between critical discourse and feminist activism in observant Jewish worlds; and feminist artists and artwork in these spaces. Devoted Resistance highlights aspects common to feminist Jewish artists who create from traditional spheres and amalgamate the "social" with the "theological," connecting private experience with community existence. It offers new and vital contextual understandings regarding the relationship between feminist art and Jewish Identity, illuminating their relationship through Jewish religion rather than merely Jewish ethnicity. By doing so, the book demonstrates how art, theology, feminism, and critical thinking interwind.
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1 online resource (311 pages) : illustrations. :
Includes bibliographical references and index. :
9789004730809