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Arthur Asa Berger
Arthur Asa Berger (born 1933) is an American academic and author known for his contributions to the field of media studies. He is currently a Professor Emeritus in Broadcast and Electronic Communication Arts at San Francisco State University. Provided by Wikipedia
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Published 2025
The Signifying Self : A Psycho Social Semiotic Analysis of People Watching /
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The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people's physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.
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1 online resource (132 pages) : illustrations. :
Includes bibliographical references and index. :
9789004712805