Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii /
Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness...
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Format: eBook
Language: English
Published:
Leiden ; Boston :
Brill,
2025.
Series:
Brill Studies in Greek and Roman Epigraphy ;
22.
Classical Studies E-Books Online, Collection 2025.
Subjects:
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Call Number: Z6207.G7 DE3
- Acknowledgements
- List of Figures
- Abbreviations
- Ancient Sources
- Introduction
- 1 Advertising in the Historical Context
- 1 Introduction: Historians and the World of Advertising
- 2 Advertising Methods in the Roman World
- 3 Characteristics of edicta, acclamationes, and libelii gladiatorum
- 4 Reading edicta as Advertisements
- 2 Spaces for Advertising in Pompeii
- 1 Introduction: Cognitive Stage of the Advertising Process
- 2 Advertising within the City Walls: Location and Spatial Context
- 3 Advertising Outside the City Walls: Location and Spatial Context
- 3 Reading Advertisements in Pompeii
- 1 Introduction: Semantic Stage of the Advertising Process
- 2 Technical Execution of edicta
- 3 Textual Elements of edicta
- 4 Format, Shape, and Colour of edicta
- 4 Responses to Advertising in Pompeii
- 1 Introduction: Behavioural Stage of the Advertising Process
- 2 Acclamationes and Organisers of Shows
- 3 Programmes of Shows: libelli and Pseudo-libelli
- 4 Graffiti and Supporters of Gladiatorial Fights
- Conclusion
- Appendix 1
- 1 Pompeii
- Appendix 2
- 1 Pompeii
- 2 Herculaneum
- Bibliography
- Index of inscriptions
- Index of people
- Index of places.