An Alternative Globalization : Global Generations, Cultural Commodities, and Soft Power from East Asia to the World /

An Alternative Globalization : Global Generations, Cultural Commodities, and Soft Power from East Asia to the World /

What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (216), and "Squid Game" (221) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Kore...

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Other Authors: Cicchelli, Vincenzo (Editor), Octobre, Sylvie (Editor), Lee, Juhyun (Editor)

Format: eBook

Language: English

Published: Leiden ; Boston : BRILL, 2026.

Series: Youth in a Globalizing World ; 26.
Social Sciences E-Books Online, Collection 2026.

Subjects:

Asian Studies.
Literature & Culture.
Media Studies.
East Asia.

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Call Number: DS1 .A4915

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Description
Summary:What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (216), and "Squid Game" (221) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigate its reception among global generations.
Physical Description:1 online resource (484 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9789004754263