Marketing the museum /

Marketing the museum /

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Main Author: McLean, Fiona, 1961-

Format: Book

Language: English

Published: London ; New York : Routledge, 1997.

Subjects:

Museums > Marketing.
Museums > Management.

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Call Number: AM121 .M4 1997

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Description
Physical Description:257 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references (p. 232-245) and index.
ISBN:0415103924 (alk. paper)
9780415103923 (pbk. : alk. paper)