Marketing the museum /

Marketing the museum /

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Main Author: McLean, Fiona, 1961-

Format: Book

Language: English

Published: London ; New York : Routledge, 1997.

Subjects:

Museums > Marketing.
Museums > Management.

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Call Number: AM121 .M4 1997

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999 |c 31406  |d 31406 
010 |a 96022435  
020 |a 0415103924 (alk. paper) 
020 |a 9780415103923 (pbk. : alk. paper) 
040 |c ARCE Library 
050 0 4 |a AM121 .M4 1997 
100 1 |a McLean, Fiona,  |d 1961- 
245 1 0 |a Marketing the museum /  |c Fiona McLean. 
260 |a London ;  |a New York :  |b Routledge,  |c 1997. 
300 |a 257 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. 232-245) and index. 
650 0 |a Museums  |x Marketing. 
650 0 |a Museums  |x Management. 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0649/96022435-d.html 
901 |a reviewed 
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