Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /

Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /

This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, adv...

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Other Authors: Baranauskienė, Rita (Editor), Juzelėnienė, Saulutė (Editor), Šarkauskienė, Skirmantė (Editor)

Format: eBook

Language: English

Published: Leiden ; Boston : Brill, 2024.

Series: Language and Linguistics E-Books Online, Collection 2024.
Studies in Pragmatics ; 22.

Subjects:

Lithuanian language > Modality. 
Lithuanian language > Rhetoric. 
Lithuanian language > Style. 
Mass media and culture > Lithuania. 

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Call Number: P94.65.L58

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Description
Summary:This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
Physical Description:1 online resource (280 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9789004687721