Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /
This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, adv...
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Format: eBook
Language: English
Published:
Leiden ; Boston :
Brill,
2024.
Series:
Language and Linguistics E-Books Online, Collection 2024.
Studies in Pragmatics ;
22.
Subjects:
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Call Number: P94.65.L58
- Acknowledgements
- List of Illustrations
- Notes on Editors
- Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction
- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė
- Part 1: Multimodal Rhetoric
- 1 Rhetoric of Promise: Value Topic in Local Political Discourse
- Eglė Gabrėnaitė
- 2 Verbal and Visual Expression of Threat in Local Political Discourse
- Eglė Gabrėnaitė
- 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation
- Skirmantė Biržietienė
- Part 2: Multimodal Stylistics
- 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements
- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė
- 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements
- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė
- 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages
- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė
- 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages
- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė
- 8 Embodiment of Transformation of Emotions in the Audiovisual Text
- Jurgita Kerevičienė
- Index.