Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /

Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /

This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, adv...

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مؤلفون آخرون: Baranauskienė, Rita (المحرر), Juzelėnienė, Saulutė (المحرر), Šarkauskienė, Skirmantė (المحرر)

التنسيق: كتاب الكتروني

اللغة: English

منشور في: Leiden ; Boston : Brill, 2024.

سلاسل: Language and Linguistics E-Books Online, Collection 2024.
Studies in Pragmatics ; 22.

الموضوعات:

Lithuanian language > Modality. 
Lithuanian language > Rhetoric. 
Lithuanian language > Style. 
Mass media and culture > Lithuania. 

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رقم الطلب: P94.65.L58

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جدول المحتويات:
  • Acknowledgements
  • List of Illustrations
  • Notes on Editors
  • Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction
  •   Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė
  • Part 1: Multimodal Rhetoric
  • 1 Rhetoric of Promise: Value Topic in Local Political Discourse
  •   Eglė Gabrėnaitė
  • 2 Verbal and Visual Expression of Threat in Local Political Discourse
  •   Eglė Gabrėnaitė
  • 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation
  •   Skirmantė Biržietienė
  • Part 2: Multimodal Stylistics
  • 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements
  •   Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė
  • 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements
  •   Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė
  • 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages
  •   Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė
  • 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages
  •   Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė
  • 8 Embodiment of Transformation of Emotions in the Audiovisual Text
  •   Jurgita Kerevičienė
  • Index.