Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii /
Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness...
المؤلف الرئيسي:
التنسيق: كتاب الكتروني
اللغة: English
منشور في:
Leiden ; Boston :
Brill,
2025.
سلاسل:
Brill Studies in Greek and Roman Epigraphy ;
22.
Classical Studies E-Books Online, Collection 2025.
الموضوعات:
الوصول للمادة أونلاين: Login to view Source
الوسوم: إضافة وسم
رقم الطلب: Z6207.G7 DE3
| الملخص: | Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago. |
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| وصف مادي: | 1 online resource (320 pages) : illustrations. |
| بيبلوغرافيا: | Includes bibliographical references and index. |
| ردمك: | 9789004721272 |