The Coming of Consumer Society /
The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making. There is no consensus on the birth, place and context of a consumer society amongst historians. A...
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مؤلفون آخرون:
التنسيق: كتاب الكتروني
اللغة: English
منشور في:
Leiden ; Boston :
Brill | Manohar Publishers & Distributors,
2016.
الموضوعات:
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رقم الطلب: HF5415.33.I4
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| 245 | 0 | 0 | |a The Coming of Consumer Society / |c edited by Kulwinder Kaur. |
| 264 | 1 | |a Leiden ; |a Boston : |b Brill | Manohar Publishers & Distributors, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (200 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |t Preliminary Material / |r Kulwinder Kaur -- Acknowledgements / |r Kulwinder Kaur -- Towards a Consumer Society: Looking beyond the Middle Class / |r Kulwinder Kaur -- Man and Superman: When Mythic Man Dons a Cape which says 'Copyright' / |r Yasser Shams Khan -- Consumption, Identity and Brands: The Fabindia Story / |r Ishita Sinha -- Fashion Consumption and Social Life / |r Usha Narasimhan -- Koreanization: Consumer Culture among Nepalese Youth / |r Sunam Thapa -- Televisualized Identities and their Politics: A Case Study of the Serial / |r Shaheen Salma Ahmed -- Medical Tourism in India: 'First World Treatment at Third World Prices' / |r Haider Ali Askary and Badre Afshan -- Politics of Production and Consumption: Fetishization of 'Traditional'/'Tribal' Art / |r Neerav Dwivedi -- The Two-faced Sixties: Revolution and Consumerism / |r Bhumika Chauhan and Paresh Chandra -- Being and Having / |r Kulwinder Kaur -- Contributors / |r Kulwinder Kaur -- Index / |r Kulwinder Kaur. | |
| 520 | |a The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making. There is no consensus on the birth, place and context of a consumer society amongst historians. And for scholars of contemporary social life, consumer societies, till recently were held to be akin to societies in the late stage of capitalism or those having completed their transition from feudalism to post-industrialism. However, given the processes of globalization and liberalization of new global economic order, consumerism as an ideology, a world view and a practice is fast 'coming of age' in other societies across the globe. Hence, the earlier intellectual lexicon stands replaced by a new consumer epistemology signalling the coming of new consumer societies in hitherto unimagined locales such as India. The varied essays in the volume develop the themes of consumption, brands, representation, and identity construction in some new settings - so far unexplored in the Indian context - for instance ethnic brands such as Fabindia; tribal art in new digitized forms; fashion; and so on. The strength of the book lies in traversing not just fresh sites and objects of consumer desire, but also in bringing together a host of multidisciplinary and theoretical perspectives such as Marxism, feminism, postmodernism, and post-colonialism. The book would be of interest to students and researchers of sociology, anthropology, politics, cultural studies and media studies. | ||
| 546 | |a English | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Consumer behavior |x Social aspects |z India |v Congresses. | |
| 650 | 0 | |a Consumption (Economics) |x Social aspects |z India |v Congresses. | |
| 700 | 1 | |a Kaur, Kulwinder, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t The Coming of Consumer Society. |d Leiden ; Boston : Brill | Manohar Publishers & Distributors, 2016. |z 9789350981306 |w (OCoLC)946725829 |w (DLC) 2015515918 |
| 856 | 4 | |z DOI: |u http://dx.doi.org/10.1163/9789004753693 | |
| 942 | |2 lcc |c EBOOK | ||
| 999 | |c 61427 |d 61427 | ||