The Coming of Consumer Society /
The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making. There is no consensus on the birth, place and context of a consumer society amongst historians. A...
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Format: eBook
Language: English
Published:
Leiden ; Boston :
Brill | Manohar Publishers & Distributors,
2016.
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Call Number: HF5415.33.I4
Table of Contents:
- Preliminary Material /
- Kulwinder Kaur
- Acknowledgements /
- Kulwinder Kaur
- Towards a Consumer Society: Looking beyond the Middle Class /
- Kulwinder Kaur
- Man and Superman: When Mythic Man Dons a Cape which says 'Copyright' /
- Yasser Shams Khan
- Consumption, Identity and Brands: The Fabindia Story /
- Ishita Sinha
- Fashion Consumption and Social Life /
- Usha Narasimhan
- Koreanization: Consumer Culture among Nepalese Youth /
- Sunam Thapa
- Televisualized Identities and their Politics: A Case Study of the Serial /
- Shaheen Salma Ahmed
- Medical Tourism in India: 'First World Treatment at Third World Prices' /
- Haider Ali Askary and Badre Afshan
- Politics of Production and Consumption: Fetishization of 'Traditional'/'Tribal' Art /
- Neerav Dwivedi
- The Two-faced Sixties: Revolution and Consumerism /
- Bhumika Chauhan and Paresh Chandra
- Being and Having /
- Kulwinder Kaur
- Contributors /
- Kulwinder Kaur
- Index /
- Kulwinder Kaur.