The Coming of Consumer Society /

The Coming of Consumer Society /

The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making. There is no consensus on the birth, place and context of a consumer society amongst historians. A...

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Other Authors: Kaur, Kulwinder (Editor)

Format: eBook

Language: English

Published: Leiden ; Boston : Brill | Manohar Publishers & Distributors, 2016.

Subjects:

Consumer behavior > Social aspects > India > Congresses.
Consumption (Economics) > Social aspects > India > Congresses.

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Call Number: HF5415.33.I4

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